Groundbreaking Encaff Energy Stixâ„¢ on track for New York Duane Reade stores

Published on December 24, 2009 by Brent Baldwin (OfficialWire) ATLANTA, GA

Residents of New York are used to taking major flurries in stride, but the powder about to descend on the metro area could have a permanent impact.  In the "city that never sleeps" residents, commuters, and visitors have grown accustomed to achieving their fast-paced lifestyle goals using energy supplements.  Now, Encaff Energy Stixâ„¢, in a new distribution deal between Encaff Products, Inc. and Duane Readeâ„¢, will help them take their game to another level.

All 253 Duane Readeâ„¢ drugstores in the New York metropolitan area will sport the latest in energy evolution: Encaff Energy Stix â„¢, a ready-to-eat, convenient packet with a smooth, fruit-flavored caffeine powder without the harsh, bitter taste of typical energy products.  Encaff Energy Stix â„¢ opens easily and is poured directly on the tongue for a rapid burst of energy and alertness.  The pocket-sized product is convenient and available whenever a fast energy supply is needed.

"We think the New York market will quickly discover Encaff Energy Stixâ„¢ and make them an indispensable part of their driven, on-the-go lifestyles," said Dan Leonardi, president of Encaff Products, Inc. "Encaff Energy Stix represent the next generation of energy products, with a great-tasting, convenient powder."

Paul Tiberio, Duane Reade's senior director of category management commented, "Duane Reade is excited about carrying this new innovative energy option from Encaff in all of its stores."

About Encaff Products, Inc.

Encaff Products, Inc., formed in 2007, developed a unique process to mask the bitter aftertaste of caffeine, thus rendering it "tasteless."  This new technology, Encaffâ„¢, now allows food, yogurt, smoothie and pharmaceutical companies to create great tasting energy products using caffeine as the primary energy delivery component.  The Encaff process allows for products to contain caffeine without altering taste or texture; this patent-pending process enables exciting new products such as Encaff Energy Stixâ„¢.  The company developed Encaff Energy Stixâ„¢, as a flavored caffeine stix pack that can be directly consumed, providing a quick, low-calorie burst of energy without the need to mix with water.  For more information, visit www.encaffenergy.com.