Encaff Energy Stix team offers free new energy product to help Times Square revelers "party in the New Year"

Published on December 28, 2009 by S. Hardwicke (OfficialWire) ATLANTA, GA

Encaff Energy Stix

More than one million people are expected to flood Times Square in New York City beginning in the early afternoon on December 31, and wait up to 12 hours for that ball-dropping, magic midnight moment. The price of pay: freezing extremities and sagging energy.  Thousands of people lucky enough to spot the green-clad Encaff Energy Stix team members will have their energy supplies replenished free of charge.  Encaff Products plans to distribute 50,000 Encaff Energy Stix to celebrate its launch through Duane Reade drugstores.

New Year's Eve is the perfect time to say "goodbye" to bitter-tasting, bulky, inconvenient forms of personal energy.  The sleek packets of black cherry-flavored mildly caffeinated powder won't bulk up a pocket or purse, and won't cause revelers to wait constantly at the port-o-john lines.  The product innovation promises to be a game-changer in the energy products category in 2010.  Dan Leonardi, president of Encaff Products, Inc., said, "We're offering Encaff Energy Stix on New Year's Eve to start the next revolution in energy products, with finally a great-tasting, convenient powder."

On New Year's Eve 2009, a major promotion of Encaff Energy Stixâ„¢ will originate in the Duane Readeâ„¢ drugstore at Times Square when more than 25 models hand out free product from 7:00 to 10:00 pm.   Then, starting in January 2010 all 253 Duane Readeâ„¢ drugstores in the New York metropolitan area will stock this latest innovation in energy products.  Encaff Energy Stixâ„¢ is a ready-to-eat, convenient packet with a smooth, fruit-flavored caffeine powder without the harsh, bitter taste of typical energy products.  Encaff Energy Stix â„¢ opens easily and is poured directly on the tongue for a rapid burst of energy and alertness.  The pocket-sized product is convenient and available whenever a fast energy supply is needed.

Paul Tiberio, Duane Reade's senior director of category management commented, "Duane Reade is excited about carrying this new innovative energy option from Encaff in all of its stores."

About Encaff Products, Inc.

Encaff Products, Inc., formed in 2007, developed a unique process to mask the bitter aftertaste of caffeine, thus rendering it "tasteless."  This new technology, Encaffâ„¢, now allows food, yogurt, smoothie and pharmaceutical companies to create great tasting energy products using caffeine as the primary energy delivery component.  The Encaff process allows for products to contain caffeine without altering taste or texture; this patent-pending process enables exciting new products such as Encaff Energy Stixâ„¢.  The company developed Encaff Energy Stixâ„¢, as a flavored caffeine stix pack that can be directly consumed, providing a quick, low-calorie burst of energy without the need to mix with water.  For more information on the New Year's Eve event, visit the Encaff Energy Stix New Year's Eve website.